Blippar is an augmented reality technology that unlocks 3D ads from published images or real objects.
The mobile application uses camera devices to recognise an object, which has content associated to it. Users then see the extra content around the real object, which can include extra information on the product, maps, ads, 3D games or videos.
Blippar’s technology works with any camera and on all kinds of object, which opens up many possibilities for brand advertising, marketing and PR, beyond the more traditional QR codes. The best thing however is that it comes without the 6 figure price fee that might be expected of such sophisticated technology.
Founded in London in early 2010 by Ambarish Mitra and Omar Tayeb, the company is looking for further investment to hire more staff and open new offices in the US.
Other major players in the augmented reality sector include Junaio and Aurasma -from the software giant Autonomy.
According to research company Gartner, Augmented Reality is one of the current Top 10 strategic information technologies and forecasts that the AR industry revenue is set to reach $1.5 Billion by 2015.
But the trick lies in getting users to download the app. Incentives such as daily deals or other discounts will be necessary in order to stimulate users to actually engage with this kind of application.
To see how Blippar works, check out the video below.